Adoption Resources

The Coalition has assembled a collection of materials that communities have used during their CPA adoption campaigns, from meeting presentations to lawn sign templates, talking points to draft editorials. Follow the links below to view and download these materials -- feel free to copy and adapt them to your own community's needs.

Sample CPA Campaign Materials
Campaign Websites and Online Tools

Talking Points in Support of CPA

Letters to the Editor
Newspaper Columns and Editorials
Presentations to Town Meeting, City Council and Municipal Officials
Economic Studies


 

Sample CPA Campaign Materials
Below is a collection of campaign materials, including brochures, lawn signs, mailers, and other materials that communities have used during their CPA adoption campaigns. 

Fall River: 2012 campaign flyer
Littleton:
campaign brochure
Canton: flyer including general information on CPA and details on specifics for the town.
Middleboro
: campaign flyer
Acushnet
: lawn sign
Beverly
: tri-fold brochure
Easthampton
: letter to Easthampton residents soliciting campaign support
Gloucester
: CPA campaign brochure
Newton
: 1 page 'Vote Yes' flyer
Salem: palm card

Campaign Websites and Online Tools
Many communities have created websites to support their CPA campaigns, including these samples: 

Preserve Marblehead
Invest in Somerville
Preserve Dighton
Save what you love about Beverly
Yes for Brookline's Future

Canton used Google Docs to coordinate sign-holding attendance for their upcoming adoption election. Google docs are free and easy to use. You can create forms and surveys for others to fill out, and track the results in spreadsheets, charts, and tables. Check out Canton's form.

Talking Points in Support of CPA
This report (The Nature Conservancy, 2009) contains tips about what language resonates with voters when discussing community preservation and conservation of natural resources, and what voters are willing to pay to protect these resources.

This CPA True-False Quiz, used by the town of Sunderland during their fall 2010 CPA campaign, has some great points to counter common arguments and misconceptions.

Letters to the Editor
Letters to the Editor make a powerful statement and reach many members of your community.  

Belmont: this letter outlines both the present and future fiscal benefits of adopting CPA
Wareham: this letter details completed CPA projects in the community and contrasts these great accomplishments with the low cost of CPA for taxpayers
Chesterfield/ Worthington
: this letter outlines the economic and long-term quality of life benefits of CPA
Duxbury
: this letter emphasizes the importance of CPA to preserving the character of the town

Newspaper Columns and Editorials
Local newspapers often welcome guest columnists and editorial submissions. This format gives you an opportunity to make pro-CPA arguments in greater detail than a Letter to the Editor. 

Fall River: editorial letter in support of Fall River's 2012 CPA campaign
Swansea
: editorial letter in support of Swansea's CPA campaign
Gloucester
: letter from the Gloucester Daily Times in support of CPA, "Protecting open space: A tool within our reach"
Amherst
: this editorial supports CPA and a CPA surcharge increase

Presentations to Town Meeting, City Council, and Other Municipal Officials
It is important to deliver presentations on CPA to your local boards and municipal officials. These presentations are a great opportunity to emphasize the fact that your community can use CPA funds to leverage additional state, federal and private funds for projects – a particularly strong argument in this economy. 

The Belchertown CPC put together a presentation detailing how the town was able to leverage CPA funds and attract thousands of dollars from non-CPA sources.
Other examples of projects completed by leveraging CPA dollars

Economic Studies
Studies repeatedly show the economic benefits to communities of housing construction, open space and historic preservation. 

The Return on Investment on Parks and Open Space in Massachusetts, produced by the Trust for Public Land
Economic Benefits of CPAflyer, produced by the Coalition
2001 UMass study
on the impact of CPA housing construction
2011 Center for Housing Policy study on the role of affordable housing in job creation and local economic development
Economic Impacts of Historic Preservation in Massachusetts, a Rutgers study on the benefits of historic preservation
Enhanced Property Values, a study by The Trust for Public Land on the impact of open space on property values
Cost of Community Services Studies, a 2010 fact sheet prepared by the American Farmland Trust that summarizes a case study approach used to determine the fiscal contribution of existing local land uses