The Coalition has assembled a collection of materials that communities have used during their CPA adoption campaigns, from meeting presentations to lawn sign templates, talking points to draft editorials. Follow the links below to view and download these materials -- feel free to copy and adapt them to your own community's needs.
- Sample CPA Campaign Materials
- Campaign Websites and Online Tools
- Talking Points in Support of CPA
- Letters to the Editor
- Newspaper Columns and Editorials
- Presentations to Town Meeting, City Council and Municipal Officials
- Economic Studies
- CPA Study Committee Reports
Below is a collection of campaign materials, including brochures, lawn signs, mailers, and other materials that communities have used during their CPA adoption campaigns.
- Northbridge: 2018 campaign flyer
- Overview of Campaign Materials used by Springfield, Pittsfield, Boston, and New Bedford: Powerpoint collection
- CPA Adoption Informational Handout (Sample from Holyoke Campaign)
- Fall River: 2012 campaign flyer
- Littleton: campaign brochure
- Canton: flyer including general information on CPA and details on specifics for the town.
- Acushnet: lawn sign
- Beverly: tri-fold brochure
- Easthampton: letter to Easthampton residents soliciting campaign support
- Gloucester: CPA campaign brochure
- Newton: 1 page 'Vote Yes' flyer
- Salem: palm card
Many communities have created websites to support their CPA campaigns, including these samples:
- Community Preservation Arlington
- Preserve Dighton
- Save what you love about Beverly
- Brookline CPA Campaign Website
- Quincy Youtube Campaign Video
- Canton used Google Docs to coordinate and track sign-holding attendance for their adoption election.
- This one-sheet (Boxborough Board of Selectmen, 2014) provides a summary of CPA's overall impact, enabling a community to take control of its future and secure funds to complete diverse, community-based preservation projects.
- This statement (Lexington Capital Expenditures Committee Statement to Town Meeting, April 2011) discusses the fiscal benefits of CPA, including the state CPA Trust Fund match, leveraging opportunities, and the program's impact on Prop 2 1/2 overrides and debt exclusions.
- This report (The Nature Conservancy, 2013) contains tips about what language resonates with voters when discussing community preservation and conservation of natural resources, and what voters are willing to pay to protect these resources.
- This CPA True-False Quiz, used by the town of Sunderland during their fall 2010 CPA campaign, has some great points to counter common arguments and misconceptions.
Letters to the Editor make a powerful statement and reach many members of your community.
- Belmont: this letter outlines both the present and future fiscal benefits of adopting CPA
- Wareham: this letter details completed CPA projects in the community and contrasts these great accomplishments with the low cost of CPA for taxpayers
- Chesterfield/ Worthington: this letter outlines the economic and long-term quality of life benefits of CPA
- Duxbury: this letter emphasizes the importance of CPA to preserving the character of the town
Local newspapers often welcome guest columnists and editorial submissions. This format gives you an opportunity to make pro-CPA arguments in greater detail than a Letter to the Editor.
- Fall River: editorial letter in support of Fall River's 2012 CPA campaign
- Swansea: editorial letter in support of Swansea's CPA campaign
- Gloucester: letter from the Gloucester Daily Times in support of CPA, "Protecting open space: A tool within our reach"
- Amherst: this editorial supports CPA and a CPA surcharge increase
It is important to deliver presentations on CPA to your local boards and municipal officials. These presentations are a great opportunity to emphasize the fact that your community can use CPA funds to leverage additional state, federal and private funds for projects – a particularly strong argument in this economy.
- CPA adoption advocates in Lancaster put together a great presentation during their 2020 campaign going over how the CPA program works and how it could benefit the community.
- The Belchertown CPC put together a presentation detailing how the town was able to leverage CPA funds and attract thousands of dollars from non-CPA sources.
Studies repeatedly show the economic benefits to communities of housing construction, open space and historic preservation.
- The Return on Investment on Parks and Open Space in Massachusetts, produced by the Trust for Public Land
- Economic Benefits of CPA flyer, produced by the Coalition
- 2001 UMass study on the impact of CPA housing construction
- 2011 Center for Housing Policy study on the role of affordable housing in job creation and local economic development
- Economic Impacts of Historic Preservation in Massachusetts, a Rutgers study on the benefits of historic preservation
- Enhanced Property Values, a study by The Trust for Public Land on the impact of open space on property values
- Cost of Community Services Studies, a 2010 fact sheet prepared by the American Farmland Trust that summarizes a case study approach used to determine the fiscal contribution of existing local land uses
Many communities begin the CPA adoption process by appointing a committee to prepare a report on the pros and cons of CPA as it relates to their city or town.