Adoption Resources

CPA Advocates and supporters in Medford parade around town with signs in support of CPA for MedfordThe Coalition has assembled a collection of materials that communities have used during their CPA adoption campaigns, from meeting presentations to lawn sign templates, talking points to draft editorials. Follow the links below to view and download these materials -- feel free to copy and adapt them to your own community's needs.

Sample CPA Campaign Materials

Below is a collection of campaign materials, including brochures, lawn signs, mailers, and other materials that communities have used during their CPA adoption campaigns.

A group of CPA advocates and supports in Boston stand together, all holding signs that read "Yes on 5 For A Better Boston"Campaign Websites and Online Tools

Many communities have created websites to support their CPA campaigns, including these samples: 

Talking Points in Support of CPA

  • This adoption proposal flyer (Community Preservation Shrewsbury) goes over the CPA program step-by-step, including an explanation of how CPA works, its benefits to the community, and specific details regarding the economic impact that CPA would have.
  • This one-sheet (Boxborough Board of Selectmen, 2014) provides a summary of CPA's overall impact, enabling a community to take control of its future and secure funds to complete diverse, community-based preservation projects.    
  • This statement (Lexington Capital Expenditures Committee Statement to Town Meeting, April 2011) discusses the fiscal benefits of CPA, including the state CPA Trust Fund match, leveraging opportunities, and the program's impact on Prop 2 1/2 overrides and debt exclusions.
  • This report (The Nature Conservancy, 2013) contains tips about what language resonates with voters when discussing community preservation and conservation of natural resources, and what voters are willing to pay to protect these resources.
  • This CPA True-False Quiz, used by the town of Sunderland during their fall 2010 CPA campaign, has some great points to counter common arguments and misconceptions.

CPA advocates and supporters in Billerica hold a large green and white banner reading "Keep the Green in Billerica - YES on 5 - Community Preservation Act"Letters to the Editor

Letters to the Editor make a powerful statement and reach many members of your community.  

  • Belmont: this letter outlines both the present and future fiscal benefits of adopting CPA
  • Wareham: this letter details completed CPA projects in the community and contrasts these great accomplishments with the low cost of CPA for taxpayers
  • Chesterfield/ Worthington: this letter outlines the economic and long-term quality of life benefits of CPA
  • Duxbury: this letter emphasizes the importance of CPA to preserving the character of the town

Newspaper Columns and Editorials

Local newspapers often welcome guest columnists and editorial submissions. This format gives you an opportunity to make pro-CPA arguments in greater detail than a Letter to the Editor. 

  • Fall River: editorial letter in support of Fall River's 2012 CPA campaign
  • Swansea: editorial letter in support of Swansea's CPA campaign
  • Gloucester: letter from the Gloucester Daily Times in support of CPA, "Protecting open space: A tool within our reach"
  • Amherst: this editorial supports CPA and a CPA surcharge increase

Presentations to Town Meeting, City Council, and Other Municipal Officials

It is important to deliver presentations on CPA to your local boards and municipal officials. These presentations are a great opportunity to emphasize the fact that your community can use CPA funds to leverage additional state, federal and private funds for projects – a particularly strong argument in this economy. 

Economic Studies

Studies repeatedly show the economic benefits to communities of housing construction, open space and historic preservation. 

CPA Study Committee Reports

Many communities begin the CPA adoption process by appointing a committee to prepare a report on the pros and cons of CPA as it relates to their city or town.